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Commercial strategy
Board-level commercial and media rights strategy: sponsorship, media, digital and growth, built for the long term.
Strategic advisory / Global sport
Better commercial decisions in sport start with the long view.
LongView Sport advises rights holders, investors, brands and technology companies on commercial strategy, media, investment and growth. Board-level experience, deep industry relationships and an Asian lean with global reach.
What we do
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Market entry (APAC)
Entry and expansion strategy for the region, grounded in two decades of broadcaster, sponsor and rights-holder relationships.
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Investment due diligence
Commercial diligence and deal advisory for investors entering sport: what an asset is worth, and why.
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Sponsorship acquisition strategy
Brand-side sponsorship strategy: identifying, valuing and negotiating the right properties, from brief to global activation.
Who you work with
Tom Broom
Founder & Managing Director
Twenty years building and commercialising international sport across Asia Pacific. Tom led IMG's APAC media business. He worked with all of IMG's traditional clients, and helped land consulting or representation deals with FIFA, Major League Baseball, World Wrestling Entertainment, World Table Tennis, Badminton Asia Confederation and Rugby League Commercial (UK).
Tom believes firmly in sustainable, long-term strategy, built on innovation, a fan-centric view and realism. Having worked across digital, marketing, media rights, sponsorship brokerage, branded content and technology, he has experience across most of the commercial spectrum, as both buyer and seller.
Contact
Take the long view. Start a conversation.
Hong Kong / Asia Pacific / Global